Case Studies
Real campaigns. Real results. See how brands achieved measurable ROI through strategic influencer partnerships.
Sustainable Fashion Brand - Product Launch
Challenge:
New DTC brand launching eco-friendly activewear line with $30K marketing budget. Needed to reach eco-conscious consumers while establishing brand credibility in a competitive market.
Solution:
12 micro and mid-tier creators in sustainable fashion and fitness niches. Multi-platform campaign with Instagram posts, Stories, and TikTok videos emphasizing product quality and sustainability values.
Results:
- 2.3M total impressions
- 78K engagement (3.4% engagement rate)
- 12K website visits from creator links
- $47K in attributed revenue (157% ROI)
- 3,500 new email subscribers
Beauty Startup - Brand Awareness
Challenge:
Clean beauty brand entering competitive market, needed credibility and awareness. Limited marketing budget required maximizing reach while building trust with beauty enthusiasts.
Solution:
6-month ambassador program with 8 beauty creators, monthly content featuring product reviews, tutorials, and lifestyle integration. Focus on authentic, educational content over sales messaging.
Results:
- 890K monthly reach average
- 42% increase in branded search terms
- Organic press coverage from 3 major beauty publications
- $125K in first-purchase revenue
- 15% of customers cited influencer recommendations
Fitness Supplement Brand - Seasonal Campaign
Challenge:
Established supplement brand launching new protein line targeting fitness enthusiasts. Needed to stand out in saturated market while reaching both men and women aged 25-45.
Solution:
Coordinated launch with 15 fitness creators across Instagram and TikTok. Mix of workout content, recipe posts, and authentic product reviews. Leveraged both macro and micro influencers for reach and trust.
Results:
- 4.2M total impressions across platforms
- 156K total engagements
- 28K clicks to product pages
- $89K in direct sales attributed to campaign
- 215% ROI on influencer spend
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